How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas

30 Sep 2018 : 21:00 Comments: 0 Views: 
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The "traditional" agency is dead; data is king; consolidation is the word of the day. You'd be forgiven for thinking ads themselves--and the people who make them--are growing less relevant by the minute. And then there was Nike. One tweet by former NFL quarterback Colin Kaepernick on Sept. 4 featuring a close-up of his face,...

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