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  • These Inspiring Short Films Show How Financial Literacy Can Lead to Profound Rewards

    The subject of personal finance can be filled with uncertainty. Reaching the level of financial wellness that allows for true independence can be difficult when struggling to break even. Some perspective: according to the St. Louis Federal Reserve, the personal savings rate in the U.S. has drastically declined from 11 percent in 2012 to just...
  • What Is Stoking Investor Interest in Ad Tech and Mar Tech?

    The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon Valley's giants in the space. Add to this the growing impatience from early-stage investors, primarily venture capital funds, for a...
  • Hulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant as a Brand

    As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with Taco Bell, Samsung and apparel startup Stance Socks, Nick carries a diverse background with the common thread of keeping brands at...
  • CES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its Shortcomings

    Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative trends facing 2019. But the reality of CES 2019 is that it was not a year of "new." Now first, let me say...
  • The Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platform

    Acura just drove its 2019 ILX performance sedan onto the Facebook Instant Games track. The automaker's social promotion of its vehicle is in full throttle following last month's introduction of a sticker pack for Instagram Stories that enables users to customize a 2019 ILX with elements such as wheels, accessories and A-Spec packaging, as well...
  • Media Buyers Fear a Picked-Over Gannett if Digital First Media’s Hostile Bid Succeeds

    The future of local journalism, and the fate of the reporters telling those stories, is so worrisome if Digital First Media's hostile bid for Gannett goes through, media buyers are concerned about what might remain once the dust settles. Digital First Media is a hedge-fund-backed group, otherwise known as MNG Enterprises Inc., that submitted an...
  • Fiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics

    Fiverr just can't seem to get its marketing right--try as it might. Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as gleefully overworked, the online marketplace for the gig economy has again drawn ire for some of its latest outdoor ads. The left...
  • New York Media Names David Haskell Editor in Chief

    New York Media editor in chief Adam Moss told his staff Tuesday that he'd be leaving and a little more than 24 hours later, his successor was named. David Haskell, who has worked at the company since 2007, will formally take over the role April 1. Haskell, 39, will oversee New York Magazine and sister...
  • Adobe Wants Consumers to Find the Perfect Shirt by Taking a Photo

    Software firm Adobe came to the NRF's annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)--including some new visual search functionality for fashion retailers in particular. This tool allows retailers to easily add functionality to their websites so customers can upload photos of...
  • Facebook’s Political Advertising Rules Are Coming to More Countries in 2019

    Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant elections this year. Paresh Dave of Reuters reported that the social network will extend its election-related initiatives to India, Nigeria, Ukraine and the European Union. Facebook told Dave it...
Copyright 2019 | Date published: Thu, 17 Jan 2019 13:00:06 +0000
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