World News

Current Time

 

Politics

Latest News

Trending News

Adweek Feed

  • 33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisement

    When it comes to the birds and the bees, most people would agree that a talk between parents and their children is a good idea. Of course, nudging mom and dad to start that squirmy discussion is another matter entirely. Three decades ago, Planned Parenthood devised a novel way to try. In the fall of...
  • This Head-Turning Calvin Klein Campaign Turned the Head of the Feds

    Say what you want about his skills as a designer, Calvin Klein certainly earned his stripes as a marketer. This is the man who, by casting a salacious (and 15 year-old) Brooke Shields in a 1980 TV spot, sold 200,000 pairs of jeans the first week. In no time, America caught on: Klein's ads used...
  • Think Being a Priest is Tough? Try Advertising for the Job

    Though it's easy to assume the shortage of Catholic priests began with the church's abuse scandals, seminary enrollment has actually been falling for 50 years. Indeed, from the mid 1960s to mid 1980s, it dropped 75 percent. So what's a religion to do? Hire an ad agency, of course. In May of 1987, Detroit's Sacred...
  • AB InBev Follows the In-Housing Trend With Rollout of draftLine

    The world's largest brewer has gone all in on the in-house trend. AB InBev, the megalith behind Bud Light, Corona, Beck's, Stella Artois and many more, has built up its own in-house agency called draftLine, which the company says it developed to be closer to the creative process. Although draftLine is not a new operation,...
  • From Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British Music

    For decades, the U.K. has had an undeniably outsized influence on music culture. The British Invasion conquered the world in the '60s. Punk exploded in the '70s. Britpop and house were staples of the '80s and '90s. And innovations in hip-hop and electronic music continue to show why the island is considered a historical leader...
  • The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing

    In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people's attention and build brand love. McWhopper, Google Home of the Whopper and Burning Stores--among many others--were talked about everywhere, achieved billions of impressions, helped revamp the brand and were...
  • Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?

    The choice of which off-domain social media profiles to link from a movie's official website offers a clear indication of where the studio marketer's priorities lie. Years ago, they added MySpace links. Twitter, Facebook and Instagram are the norm these days, with some occasionally adding Snapchat or WhatsApp buttons. The site for this week's John...
  • Former Chess Champion Garry Kasparov on Competing Against Artificial Intelligence

    Former world chess champion Garry Kasparov knows firsthand what it feels like to compete against artificial intelligence. In 1997, Kasparov played two rounds of chess against IBM's Deep Blue supercomputer-winning the first before famously losing the second--and has since then gone on to write a book about the future of AI and what it means...
  • Grey Launches Global Health and Wellness Practice Under New Leadership

    WPP's Grey sees a future in healthcare marketing that isn't specifically limited to clients, or agencies, focused on that sector. Last month, CEO Michael Houston announced the launch of a new Grey Health & Wellness practice designed to unify all of the network's related capabilities. Its ultimate goal, according to Houston's internal memo, is to...
  • This Agency Built Its Own Hologram Pitch Deck to Explain Artificial Intelligence

    Who needs a PowerPoint pitch deck when you can have a hologram? To help explain the capabilities of artificial intelligence, Austin-based agency Hypergiant decided to move away from slide shows and instead build its own briefcase equipped with holographic imagery. The device, called Project Holobook, reveals a series of holograms during a four-minute presentation. As...
Copyright 2019 | Date published: Sun, 19 May 2019 18:03:36 +0000
Back to newsfeed list
Poll: Do You think Modi Government will come back in power in 2019 ?
Image 2
Slide 1
Image 3